Another young man strapped with explosives has flown the friendly skies and reminded us that the war on terrorism is still being fought on our own soil. There is a public relations aspect to terrorism. Literally, extremists want to impact public perceptions and influence decision-making on a grand scale. Think about the public relations implications […]
2010 Predictions: Safe Bets in PR
Making predictions is a dangerous business. What is certain about 2010 is uncertainty. However, since we know that history repeats itself, we can call upon the past to help foretell the future in the world of public relations. Let’s hit some predictions “out of the ballpark.†Here is my list of PR predictions for 2010: […]
Tiger In The Tank: Why perception matters.
Tiger’s public relations street cred is sinking faster than one of his fairway drives, and public relations pundits are punishingly critical of his spin doctoring to date. This is a man who has enough money to bail out Dubai, yet he’s left standing at the precipice of a perception verses reality canyon. At this time, […]
Digital Overdose: Too much of a good thing?
The apparent need for an individual’s personal connectivity and contact with others is moving at Mach 2 speed and continues to set a blistering pace. Today’s plethora of products designed to “keep you in touch with the world†has exploded and digital device makers are throwing a battery of new toys at us this holiday […]
A Halloween Scare
Halloween can be a scary time of year, and I’m not just referring to the ghouls and goblins preparing to roam my neighborhood in search of sweets. PR executives at national retailer Target got quite a fright a few weeks ago after an offensive costume appeared on the company’s Web site. Alongside the pointed witches […]