Making predictions is a dangerous business. What is certain about 2010 is uncertainty. However, since we know that history repeats itself, we can call upon the past to help foretell the future in the world of public relations.
Letâ€™s hit some predictions â€œout of the ballpark.â€ Here is my list of PR predictions for 2010:
1. A sports legend or current icon will fall victim to his/her own â€œbadâ€ behavior and have to pledge goodness and sainthood in the future.
2. A politician will admit infidelity and put his wife on the podium with him during the apology speech.
3. On Wall Street, someone will get an undeserved bonus.
4. The White House press secretary will have to â€œclarifyâ€ the vice presidentâ€™s remarks.
5. A Hollywood star will be â€œcaught on tapeâ€ with someone who is not his/her spouse at a trendy nightclub or sunny beach.
6. A governor will announce that his/her state is broke and will have to do â€œmore with less.â€
7. A sports star will receive a salary twice the size of the national debt, and will later test positive for illegal substances.
8. The president will have a teleprompter mishap while saying â€œunprecedentedâ€ or â€œchange.â€
9. A late night television host will have to apologize for something heâ€™s said.
10. A spokesman will appear on the national nightly news and suggest their companyâ€™s double-digit profit is not unreasonable, nor undeserved.
Go ahead. Try it yourself. Iâ€™m sure youâ€™ll be right!