I’ve spent the past seven weeks traveling the friendly skies. My weekly jaunts to the West Coast from southern Indiana have put close to 25,000 miles under my seatbelt. As this is a public relations blog, meant to extol the virtues and pitfalls of our profession, it makes sense that I discuss the current state […]
Transparency – The True Meaning of the Word
The watchword for 2009 and 2010 seems to be “transparency.†While politicians bicker in Washington on just about everything, one item they should agree on is a desire from the public for more disclosure and open dialogue. This is not a new occurrence. For many decades, the government has been guided by “Sunshine laws,†open […]
Tiger by the Tail, or the Tale of Tiger?
I have to admit, I was a bit shocked to walk into the office cafeteria and see a sizable group huddled around the television this past week. It was 11 a.m. EST, and I had forgotten about Tiger’s faux news conference. Unbelievable, I know. To be quite frank, I have not seen a group gather […]
Physics and PR
While some PR practitioners may suggest what we do borders on miraculous or mysterious, I offer a more pragmatic viewpoint. Let’s look at Newton’s third law of motion for answers. Newton’s third law of motion states that for every action there is an equal and opposite reaction. I don’t know about you, but I believe […]
Think Local, Write Local
One of the toughest things to do well in public relations is to write a relevant, compelling and concise news release. Why—because much of what we’re asked to write about is not news, or, is old news at best. Worse yet, it may have no news value locally. News releases are the bane of many […]