One of the toughest things to do well in public relations is to write a relevant, compelling and concise news release. Why—because much of what we’re asked to write about is not news, or, is old news at best. Worse yet, it may have no news value locally. News releases are the bane of many […]
Category: PR and Advertising
Public Relations and Terrorism
Another young man strapped with explosives has flown the friendly skies and reminded us that the war on terrorism is still being fought on our own soil. There is a public relations aspect to terrorism. Literally, extremists want to impact public perceptions and influence decision-making on a grand scale. Think about the public relations implications […]
2010 Predictions: Safe Bets in PR
Making predictions is a dangerous business. What is certain about 2010 is uncertainty. However, since we know that history repeats itself, we can call upon the past to help foretell the future in the world of public relations. Let’s hit some predictions “out of the ballpark.†Here is my list of PR predictions for 2010: […]
Tiger In The Tank: Why perception matters.
Tiger’s public relations street cred is sinking faster than one of his fairway drives, and public relations pundits are punishingly critical of his spin doctoring to date. This is a man who has enough money to bail out Dubai, yet he’s left standing at the precipice of a perception verses reality canyon. At this time, […]
The Need for Newspapers
Our company recently competed to win an opportunity assisting newspapers build readership. We are delighted to get a chance to help. While there are constantly surfacing reports of print media giants struggling to stay alive, it’s clear there is a definite need for newspapers and we hope they won’t be folding any time soon. And […]