Media savvy and awareness isn’t something that happens only when the “on-air” light kicks on or a reporter opens up his notebook. A true professional stays on message 24/7/365 … but, sometimes even those who should know better, fall victim to sloppiness or a temporary breakdown in their guard. In this day and age, video, […]

As a savvy, young professional you’re probably already twittering short messages to your friends and using RSS feeds and Technorati to gain traction for your blog. And if not using these valuable tools, well, it’s time to start. So many of my students come into my class, expecting to write press releases and get tips […]

Spin is so common it commands a “No Spin Zone”® on Fox News. Many times practitioners are placed in a reactive position when the boss or client says, “Call in my Spin Doctor to deal with this.” But when you ask students in my class what “spin” means, you get some startling responses. “Lying” is […]

Martin Luther King, Jr. knew the power of messaging. His now emulated, but never duplicated “I Have a Dream” speech is an excellent example of how key messaging works to get messages stuck in our minds. By using simple and easy to understand phrases and key words, along with a healthy dose of repetition, Dr. […]