Media savvy and awareness isnâ€™t something that happens only when the â€œon-airâ€ light kicks on or a reporter opens up his notebook. A true professional stays on message 24/7/365 â€¦ but, sometimes even those who should know better, fall victim to sloppiness or a temporary breakdown in their guard.
In this day and age, video, photos and sound clips can be captured by any ordinary citizen with small, affordable gadgets. Whether they like it or not, public figures must be aware that anything they say or do is fair game.
We recently saw this happen when Jesse Jackson was caught on a live microphone, using crude language to tell a reporter heâ€™d like to castrate Barack Obama. There was also the incident when George Allen, the former senator from
So a word to the wise â€“ watch yourself; you never know when something you say or do could come back to haunt you.