Annually, I prognosticate public relations and related happenings that have a high degree of certainty of occurring in the upcoming year. Call it wimpy if you’d like, but I like a sure thing. And, unlike the 2011 end-of-world predictions and those for 2012, I’d rather not be the laughing stock of my loyal readers.
So, here we goâ€¦
1. The NBA shortened season will be as boring as a regular, full-length season; only this season will be noted with an asterisk that says, â€œTeam won championship, but it’s not that valid because it was an abbreviated season.â€
2. There will be claims in the Presidential campaign that the opponent is twisting and distorting the facts in his/her advertising.
3. There may be a claim that Herman Cain fathered several pizza delivery men (or women).
4. There will be a [pick one] illegal drug, illicit sex or gun charges against a player in the NFL.
5. There will be a blinding snow storm on the East Coast that gets a silly name like Snowzilla and some city will claim it was overwhelmed and unprepared.
6. The Weather Channel will brand a â€œnamed hurricaneâ€ with its own tagline like, â€œThe Big One.â€
7. Someone on a reality TV show will check into the Betty Ford Clinic.
8. There will be a â€œmassive recall of [pick one] cars, trucks, SUVs, ground beef, ground turkey or cribs.
9. Someone will make a fashion faux pas on the red carpet at the Grammy Awards.
10. And some politician will claim, â€œIf elected, I will go to Washington, D.C. and change the way it does business.â€ Right.