Outrageous. Shocking. Provocative.
Miley Cyrus, Justin Bieber and, of course, Charlie Sheen.
They prance, prod and provoke. Is it â€œjust them,â€ or is it planned and premeditated?
An old saying in PR is pretty solid: Thereâ€™s no such thing as bad publicity. Itâ€™s got to be true, right? After all, we wouldnâ€™t have spent the week reading about the â€œdisgustingâ€ Cyrus performance at the MTV awards had she not one-upped the entire cast that evening.
And we say to Lady Gaga, move over and make way for the new star of lewd, Hannah Montana. Mileyâ€™s choreographed lunges and gyrations were meant to upstage many, upset most and upsell Disneyâ€™s former star. She, like Bieber, is attempting to shed the good girl/boy image and create a new persona. Yes, and we all love a good bar fight and tattoos and foam fingers. Well, maybe not.
Intentionally being outspoken, outrageous and over-the-top is the way of Hollywood. After all, itâ€™s entertainment and you must rise above the daily buzz to get your message heard, your song played and build a box office following. Itâ€™s a time-proven PR tactic. Only when you rise to the embarrassing level of Lindsay Lohan do you start hurting your pocketbook. Oh wait, Lindsay has a new movie, several notable guest appearances (not all in front of a judge) and is the buzz on OMG.
So, maybe thereâ€™s no such thing as bad publicity, just bad people.