This past week, the White House did something I was expecting ever since the release of the Whitewater papers way back in the Clinton term. The media mavens at the White House assembled a news package for distribution directly from the Oval Office. I caught a bit of it on C-SPAN this weekend. It’s slick, […]
Category: PR and Advertising
Swine flu: Replacing pork barrel politics and the first 100 days
Swine flu is going to be a big public relations test for the fledgling Obama administration. It’s really the kick-off to our first crisis on a national scale. Forget about pirates and North Korean missile tests, this one is occurring on our continent and has the potential to scare the stuff out of most Americans. […]
Spring Into Resume Writing: But, Don’t Forget the Portfolio
Yep, those resumes start popping up like mushrooms in the spring again. We spend a lot of time in the blog talking about resumes, cover letters, marketing approaches to land the first interview, internship or job. But, that’s what is of interest to budding professionals. I’d like to emphasize the importance of developing a portfolio […]