I remember the rage around paradigm. Once I learned how to spell it, it seemed to drop off the face of the earth. In graduate school, we had an exciting lecture on paradigm shift, and then, bang, a television commercial with the word paradigm, big time, right in the middle of it. That was the […]

I need experience to get a job…I need a job to get experience This is the “Catch-22” of landing that first job or internship in PR. It’s where the “rubber meets the road,” and where students get red-faced and reticent. Frustration can boil over and apathy can set in. And, quite frankly, it’s understandable. How […]

Microsoft has revolutionized business. No one can debate that. The mega-company’s powerful operating systems and software ushered in a whole new way of doing our work. It’s been a revolution that compares to the discovery of electricity, internal combustion engines and, of course, the microchip. Microsoft Word® programs have made word processing effortless, easy and […]

When I asked some of my colleagues what advice they might give to my students, one of the most resounding requests was “learn how to pitch a reporter!” So I have put together some of the key elements. 1.) For the love of all things holy, make sure your story has news value. Reporters hate […]

Getting a job out of college is such a pain. You’ve worked hard (except that last semester when you had bowling and folk dancing) and should see the offers flowing in.  Unfortunately, that’s not going to happen.  That internship at Burger Palace didn’t work out as you’d planned (bastardized line from Steely Dan’s Two Against […]