Who is still watching local TV evening news?

If you thought TV news was dead, you may want to reconsider. Viewership of local network-affiliated TV news increased slightly in morning and early evening time slots in 2014 over 2013, according to Pew Research Center analysis of Nielsen Media Research data. Local broadcast TV advertising also increased. Things appear even rosier this year, if […]

Storytelling still works, even in 140 characters

Today, catchphrases, talking points and key messages are more abundant than sand specks in the Sahara. We hear political pundits talking about “staying on message, completing the narrative and not straying from the talking points.” No longer is the Reader’s Digest version of storytelling working well for a majority of the public. Instead, Facebook, Twitter […]