If you thought TV news was dead, you may want to reconsider. Viewership of local network-affiliated TV news increased slightly in morning and early evening time slots in 2014 over 2013, according to Pew Research Center analysis of Nielsen Media Research data. Local broadcast TV advertising also increased. Things appear even rosier this year, if […]
How important are social media in public relations?
Today, we’re in the throes of a major political windstorm. The breezes are blowing at gale force, and it’s anybody’s guess where this whole mess will end up. One of the major factors to date, and one that will certainly have more impact in the future, is the use of social media by candidates, also-rans […]
One Stop Shop: Moving toward a single device … for everything
You see it everywhere – people on larger than normal smartphones, typing, talking and texting their way through the day. What once was took “bag phones,†faxes and America Online (AOL) now can be executed by a unified, single source – the handheld phone. The computer got miniaturized, the flip phone got slightly bigger, and […]
Broadcast Blues—Your online presence may be hurting your career
Putting your life online can be exciting as well as interactive. I got 49 posts this week wishing me a happy birthday. That was nice. I got tagged in a photograph, however, that I didn’t want out there. Good, clean fun and no negative impact – yet. You see, we have gone from written diaries […]
Storytelling still works, even in 140 characters
Today, catchphrases, talking points and key messages are more abundant than sand specks in the Sahara. We hear political pundits talking about “staying on message, completing the narrative and not straying from the talking points.†No longer is the Reader’s Digest version of storytelling working well for a majority of the public. Instead, Facebook, Twitter […]