So, you’re married. You want to have a fling, and you know how to use the Internet. Bam! There’s Ashley Madison. According to a variety of sources, there’s a lot of hanky-panky going on out there. Statisticbrain.com says “57% of men said they’ve committed infidelity in a relationship they’ve had.†Gosh, I’d thought it’d be […]
Pulling the Trigger on Cecil the Lion
Hiring a PR firm won’t help, even with an apology tour No one outside of Minnesota had heard much about trophy hunter Walter Palmer. That is, until this week. Dr. Palmer may be the most hated man in America right now, and he’s hired a PR firm to help turn around his image. Not possible. […]
Know When to Fold
Bill Cosby cannot recover from damage to reputation Now, after decades of allegations comes a New York magazine cover that says it all. A picture is worth a thousand words … and in this case, possibly millions of dollars to alleged victims of suspected Mass Groper Bill Cosby. Dozens of women aligned in rows make […]
Perception Meets Reality: The Danger of Celebrity Endorsements
Celebrity endorsements have been a staple of marketing and advertising for decades. But you know the drill. Today’s superstar can become tomorrow’s liability. Let’s just ask the companies who had Lance Armstrong, Dennis Rodman, Michael Vick and others if they regretted the spokesman choices they made. Look at the past few weeks where those who […]
GONE VIRAL: A PR NIGHTMARE
You really cannot control them. They are as common as dandelions in the spring. Viral videos have become a game changer in the world of public relations, message management and crisis response. But just because there’s a video, purportedly displaying undeniable evidence, that doesn’t mean you have the full story. We’ve all had clients whose […]