Let’s take a quick quiz: 1. A resume should be no more than one page. True False 2. It is important to put references on the resume. True False 3. Listing specific classes is a waste of space. True False Well unfortunately, the answers are not black and white. But, it is important to dispel […]
Category: Advice
The Worm Has Turned: Paying for Internships in America
Recently, I’ve seen press reports and heard my students discuss paid internships. That’s not that unusual. At our advertising/pr company we pay interns and always have. Oh, wait a minute. My students are talking about PAYING for internships. I’ve seen the stories and heard first-hand that some companies – many through a broker setup – […]
Choosing Words With Care
Words are the building blocks of communication. Have you ever noticed that you use more words when speaking than you do when writing? Forget the funny sounds you make when you speak — ums, grunts and breathy sounds — I’m talking about the utterance of a lot of words. Many times, when vocalizing, it seems […]
Losing control: How mainstream media has been affected by social media
There’s a lot of information floating around out there. In a time when newspapers are folding at a faster pace than wooden chairs in a revival tent, it’s always good to reflect on the state of our business and that of the media, who we must depend on…or do we? Is social media driving news […]
Spring Into Resume Writing: But, Don’t Forget the Portfolio
Yep, those resumes start popping up like mushrooms in the spring again. We spend a lot of time in the blog talking about resumes, cover letters, marketing approaches to land the first interview, internship or job. But, that’s what is of interest to budding professionals. I’d like to emphasize the importance of developing a portfolio […]