Storytelling still works, even in 140 characters

Today, catchphrases, talking points and key messages are more abundant than sand specks in the Sahara. We hear political pundits talking about “staying on message, completing the narrative and not straying from the talking points.” No longer is the Reader’s Digest version of storytelling working well for a majority of the public. Instead, Facebook, Twitter […]

Body Camera

Body Cams: The PR Impact

We’ve all seen footage shot from a dash cam in a police car. Often we see something horrific or informative, but sometimes it’s actually funny. Now we have body cams. If we thought smartphones and portable digital cameras were bringing a whole new experience to our screens, just wait as the number of body cams […]