When we saw the digital revolution coming and the newspaper titled “Demise” being delivered to our doorstep, I knew those of us in public relations were in trouble. How wrong I was. After all, spinmeisters were highly dependent upon the working press to navigate a crisis. We knew the deadlines and the proper pathways to […]

Celebrity endorsements have been a staple of marketing and advertising for decades. But you know the drill. Today’s superstar can become tomorrow’s liability. Let’s just ask the companies who had Lance Armstrong, Dennis Rodman, Michael Vick and others if they regretted the spokesman choices they made. Look at the past few weeks where those who […]

You really cannot control them. They are as common as dandelions in the spring. Viral videos have become a game changer in the world of public relations, message management and crisis response. But just because there’s a video, purportedly displaying undeniable evidence, that doesn’t mean you have the full story. We’ve all had clients whose […]