Twitter rises in political campaign arsenal While billions of dollars were being spent by politicians to get elected in 2016, a cheap, 140-character phenomenon became the mightiest tool on President-elect Trump’s workbench leading up to the national election. What’s most notable about the Twitter tactic? It works, and it’s really cost-free. Actually, there’s zero cost […]
Category: PR and Advertising
Social Media Create Work for Crisis PR
When we saw the digital revolution coming and the newspaper titled “Demise†being delivered to our doorstep, I knew those of us in public relations were in trouble. How wrong I was. After all, spinmeisters were highly dependent upon the working press to navigate a crisis. We knew the deadlines and the proper pathways to […]
Perception Meets Reality: The Danger of Celebrity Endorsements
Celebrity endorsements have been a staple of marketing and advertising for decades. But you know the drill. Today’s superstar can become tomorrow’s liability. Let’s just ask the companies who had Lance Armstrong, Dennis Rodman, Michael Vick and others if they regretted the spokesman choices they made. Look at the past few weeks where those who […]
GONE VIRAL: A PR NIGHTMARE
You really cannot control them. They are as common as dandelions in the spring. Viral videos have become a game changer in the world of public relations, message management and crisis response. But just because there’s a video, purportedly displaying undeniable evidence, that doesn’t mean you have the full story. We’ve all had clients whose […]
Billboards: The Good, The Bad, and the just plain Ugly
Billboards: The Good, The Bad, and the just plain Ugly Small type, phone numbers and other bad ideas You are driving down the highway at slightly over the speed limit and see a billboard ahead. Your eyes adjust to the right side of the road and quickly look at the ad. Whoosh. You’ve blown past […]