Social distancing, isolation, closures bring a new challenge to communicators The new world order is evolving quickly. Communication is vital to just about everything we do, and now we’re doing it primarily on remote platforms, streaming more video and viewing more online content than ever before. While everyone is faced with challenges arising from limited […]
Category: PR and Advertising
Patriotism and Bad PR
The national anthem kneeling crisis escalated further Sunday when Vice President Mike Pence demonstrated his viewpoint by walking out on an Indianapolis Colts home game. There are claims of staging, theatrics and planned performances showing up all over the internet. I don’t know, but I will say that when I was working for the executive […]
Customized Content: Reaching people like never before
Richard Edelman said it best: We are moving from mass communication to mass customization. No longer is it necessary to blast messages and advertising across broad numbers with the hope of snagging a few would-be customers. Now, armed with the internet and people’s online fanaticism, there is more data on consumers than has ever existed, […]
Unnamed sources: anonymity and Beltway bloviating
My, my, oh my. Things have really changed in Washington. Now a fired FBI director admits under oath that he leaked sensitive documents to an intermediary to give to a reporter. Wow. Novel. Amazing. And standard operating procedure in Washington D.C. Anonymous sources are the lifeblood of reporters who aspire to the “Hallway of Heroes,†[…]
Snap to Attention: Social Media IPO puts a Face on Snapchat
On March 6, after coming out of the blocks fast and furious, Snap (parent company of Snapchat) saw a drop in share value close to 12 percent off of its initial public offering price. According to USA TODAY, the drop probably meant that people who didn’t buy at the pre-trading price of $17 might be […]