Digital Dilemma for Old School PR Practitioners

Switching gears for dyed-in-the-wool public relations practitioners from hard-copy news releases sent out snail mail to instant Twitter posts is a tough transition. The bread and butter of PR used to be news releases and follow up pitches. Sure, it’s still in the toolbox, but many of these missives end up in ghost town news […]

One-Page Resumes: Fact or Fiction?

OK, so I’m going against the grain here. But, there is a common misconception that has grown like mold spores on the well-forgotten summer sausage in the back of my refrigerator. In theory, young people seeking their first, post-college job (or even internship) should stick to a one-page resume. This dictum comes from just about […]

10 Things I’d Like to Say to BP

During the past several weeks, I’ve often been asked what I would’ve done differently for BP’s public relations efforts. Honestly, I would not wish that responsibility upon anyone. It’s a daunting task and the odds are stacked against BP more than any craps table I’ve ever played. But, for the record, here’s what I will […]